Specification



One of the ways ValueClick Media drives the highest CPMs for our publishers is through our commitment to delivering the highest quality network for our advertisers. As such, ValueClick Media maintain strict requirements for allowing new publishers into the network. ValueClick Media is looking for high quality content publishers to help deliver our advertisers' campaigns at the highest levels of performance. If you meet the criteria below, you may be qualified to become a ValueClick Media publisher.

ValueClick Media does not accept web sites that:
  1. Produce, provide or link to:
    • adult content
    • sexual content
    • profane content
    • illegal drugs or related content
    • hate speech or hate graphics content
  2. Engage in, promote or facilitate illegal or legally questionable activities such as pirating, hacking, spamming and infecting
  3. Are hosted by a free service, are personal home pages, provide free URL redirection, or do not own the domain they are under
  4. Are under construction
  5. Sponsor "incentivized clicks," or “pay-to-surf" programs, or use resident desktop objects such as bars and window frames
  6. Use timed banner rotation or other "auto-loading" methods
  7. Consist mostly of forums (chat, message boards, etc.)
  8. Have an excessive amount of advertising
  9. Distribute or promote spyware
  10. Contain non-English web pages
  11. Lack a Privacy Policy
  12. Generate less than 3,000 page views per month
Ad Placement Requirements
  1. Banner, Leaderboard, Skyscraper, and Wide Skyscraper creatives must be placed within 600 pixels of the top of the Webpage (above the page scroll/fold)
  2. Advertising can only be placed on approved root URLs
  3. Only one ValueClick Media ad code per format, per page view
  4. ValueClick Media Pop-Under windows cannot be launched from websites that launch more than a total of two pop windows
For Complete Terms & Conditions see the Publisher Agreement.
Privacy Policy Requirements
All ValueClick Publishers are required to have a clear and accessible Privacy Policy.  ValueClick is a member of the Network Advertising Initiative (“NAI”), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. More information about the NAI and its 2008 NAI Principles can be found at http://www.networkadvertising.org/
As part of our membership in the NAI, ValueClick Media requires that publishers to adhere to the 2008 NAI Principles.  Publisher Privacy Policies are required to contain the following items:
  • A statement of the fact that online behavioral advertising (“OBA”) and/or multi-site advertising is occurring;
  • A description of types of data that are collected for OBA and/or multi-site advertising purposes on each of your websites by you and any third parties;
  • An explanation of how, and for what purpose, that data will be used or transferred to third parties; and
  • A conspicuous link to the OBA choice mechanism (e.g., opt-out link) provided by the NAI member, and/or a conspicuous link to the opt-out page on the NAI’s consumer website.
Here are examples of statements to be included in Publisher Privacy Policy:
ValueClick Media use third-party advertising companies to serve ads when you visit our Website. These companies may use information (not including your name, address email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
ValueClick Media allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit http://www.networkadvertising.org.
ValueClick Media partner with ValueClick to serve ads and/or collect certain information when you visit our website. ValueClick may use cookies or web beacons to collect non-personally identifiable information during your visit to this website in order to help show advertisements on other websites likely to be more interesting to you. To learn more about this “behavioral advertising” practice or to opt-out of this use of your anonymous information, you can visit http://valueclickmedia.com/webuser_privacy.shtml.
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